New Range of High-Impact Online Programmes Launched for Corporates

Financial Times | IE Business School Corporate Learning Alliance has launched a series of online short-course programmes.
David Wells
Oct 18, 2017

Custom-designed to each client company’s requirements and intended for groups of 50 or more executives, the programmes are known as High-Impact Online Programmes (HiOPs) and they adopt the latest concepts and tools to ensure academic rigour.

Each HiOP is offered in a completely online format that allows participants to reconcile their executive development with other work and personal commitments.

Designed around the concept of a Small Private Online Course (SPOC), each HiOP draws on the expertise of FT journalists and IE faculty members. These people bring their specialist sector knowledge to teaching and assessing the participants’ understanding of the programme’s topics.

The FT | IE Corporate Learning Alliance teaching team for each HiOP programme applies learning analytics to identify points where students get stuck; generates patterns for engagement; identifies key issues to raise in live sessions; creates and fosters a community environment, and hosts forums. Moreover, course alumni, expert contributors and guest speakers engage in the course to create practical learning.

“By their nature, open online courses (MOOCs) measure progress and completion through automated self-assessment and, at best, interaction with many hundreds of others taking the same course,” says Liz-Ann Gayle, FT | IE Corporate Learning Alliance’s Head of Innovation. “In contrast, online courses aimed at smaller groups that provide direct interaction with the professors, with the other participants, and with a varied teaching staff, are seeing completion rates of more than 85%.”

The initial HiOPs programmes available are:

  • Digital Marketing, Social Media and Analytics: An omnichannel strategy

For marketing executives seeking to update their knowledge in digital marketing and its integration into a wider omnichannel marketing strategy, this programme examines the latest digital marketing and social media trends, as well as analytical tools, KPIs and metrics used to measure the effectiveness of marketing campaigns.

  • Start-up to Scale-Up: What to do when a company starts to grow

Intended for entrepreneurs and business owners who’re seeking the management expertise needed to scale and grow their businesses, this programme focuses on key concepts such as product and customer intelligence, team culture and understanding the role of risk as well as meeting supply and demand.

  • Leading Innovation

This programme is intended for executives who’re keen on guiding their company through today’s increasingly volatile global economy. Provided with a framework for making robust, strategic agendas, learners acquire the knowledge and skill set to allow them to see uncertainty as opportunity and craft high-level portfolios of strategic options that have a higher chance of yielding success.

On successful completion of a HiOPs course, participants are awarded certificates of approval accredited by FT | IE Corporate Learning Alliance, backed by IE Business School and the Financial Times.

About SPOCs: A Small Private Online Course (SPOC) refers to a version of a Massive Open Online Course (MOOC) used locally with students. SPOCs support blended learning and flipped classroom learning, which variously combine online resources and technology with personal engagement between faculty and students.

David Wells

Writer and communications consultant