National Housing Company of Saudi Arabia partners with Headspring to launch the customised leadership program LEAD

Thiago Kiwi
Dec 16, 2020

London & Riyadh,  16 December 2020 – The National Housing Company (NHC) of Saudi Arabia has partnered with Headspring, the custom executive development arm of IE Business School, to design and deliver a program to develop the talents and leadership skills of its senior managers and executive leaders.

“We are pleased to announce our leadership program, ‘LEAD: Learn, Explore, Aspire, Discover’, as a part of our commitment to invest in our main assets: our leaders,” says Zuhair Almaghrabi, NHC Chief Human Resources Officer. “Our vision is to stimulate housing supply for affordable and sustainable housing products and services to meet growing national demand in the Kingdom of Saudi Arabia. This flagship leadership program will be co-designed with Headspring and NHC Human Resources department to support our vision, and help our leaders successfully navigate current business challenges and lead the company into the future.”

Bassém Banna, Headspring’s Vice President MEA, says: “As we emerge from a period of uncertainty to reflect on the disruptions we’ve seen to our businesses and economies around the world due to Covid-19, now more than ever leaders are faced with new challenges to return to a semblance of normal, to adjust and turn challenges into opportunities.

“As part of our commitment to Saudi Arabia, we are proud to launch our partnership with the National Housing Company and support its leaders through this transformational program. We will leverage our academic excellence and technical resources to support NHC strategy, and implement new and more relevant approaches to its development, alongside Saudi Arabia’s Vision 2030 and the business environment of the 21st century.”

LEAD program, which will be delivered online over a period of six months, is being designed to address three main constituents: shifting mindsets, strategy execution and sustainable leadership.

The participants will receive executive support through interactive, customized workshop labs, one-to-one coaching from IE Business School, IE School of Architecture & Design professors, and other relevant educators.

Throughout the program duration, participants will have access to a digital learning platform equipped with customized and curated content, made available to participants by the Financial Times from its exclusive published content, and IE Business School and Headspring libraries. These will focus on economic and financial perspectives around housing supply and wider economic trends in the region and beyond.

Unique learning experience

To help bring the classroom learning into the real-world business environment of NHC, the program is concluded with a sequence of transformational challenges for the participants. In real situations, decisions are made under conditions of uncertainty, trade-offs among competing alternatives, and working with diverse teams. This powerful methodology allows the transfer of acquired expertise, skills and creativity to NHC’s business context.

The application of knowledge through the resolution of a business case and the support of internal and external mentors gives the participant a unique learning and application experience.

Notes to Editors

For more information contact:

Thiago Kiwi, Headspring: [email protected]

Headspring is a joint venture between IE Business School and the Financial Times. Founded on the principle that executive development needs to be collaborative, relevant and measurable, Headspring’s purpose is to design a new and more relevant approach to executive development that are fit for the challenges and business environment of the 21st century. To learn more about Headspring’s customised online learning solutions, please visit:

National Housing Company: NHC is a newly established government holding company, wholly owned by Ministry of Housing as its investment arm. Under NHC there will be 4-6 wholly owned subsidiaries to operate and implement MOH – Ministry of housing- initiatives related to KSA 2020 NTP & 2030 vision.


Thiago Kiwi

Head of Marketing & Communications at Headspring

Thiago is an award-winning marketing and communications leader with over 10 years of experience in the global higher and executive education sector. He holds a Bachelors in Communications and a Masters in Political Communications & Marketing from the University of London, as well as multiple executive and leadership development certifications. When he's not busy studying for a new course, he's growing vegetables in his allotment or training for his next marathon.