Learn how HR and L&D leaders can help financial organisation embrace a customer-centric digital culture.

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What you will learn

How HR & L&D Leaders Can Influence a New Digital Culture

Digital Transformation had already been a strategic pillar for most financial services organisations even before the outbreak of Covid-19. The pandemic has, however, generated a context of forced and accelerated digitisation. In this context of uncertainty, while organisations may be feeling the pressure of creating better digital products and services, they also face the challenge of changing mindsets and embracing a new culture.

Digital transformation can be a leap into the unknown. Whether the change is incremental or disruptive, it is your people, not your technology that matters most. In this process, HR and L&D leaders can play an essential role.

In the session, our experts Bernardo Crespo and Antonia Cundy will explore the following topics:

  • How to create an embrace a customer-centric digital culture.
  • Translating digital trends into essential skills
  • Turning learning and development objectives into business outcomes.
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Bernardo Crespo, Digital Advisory Board and leading the academic direction of the Digital Transformation Executive Program at IE Business School.
Meet our Guest

Bernardo Crespo

Digital Advisory Board and leading the academic direction of the Digital Transformation Executive Program at IE Business School.

Bernardo Crespo has accompanied diverse C-suite professionals in designing and executing digital transformation roadmap in their respective companies. One of which is the notable bank in Spain – BBVA – where he assumed a leading role in the bank’s digital transformation as the Head of Digital Marketing. He has also been a Digital Transformation Leader in Divisadero helping Fortune 500 companies in partnership with Adobe, Google, and Salesforce.

Bernardo is also the co-founder of (Executive Digital Detox) – an inspiring space run by professionals with years of experience dedicated to the exponential improvement of leaders. Acknowledged for his thought-leadership in digital transformation, strategy and leadership, Bernardo’s keynotes have entertained and inspired thousands around the world and he has been recognized as one of the 50 greatest experts in Spain on Digital Transformation by the business newspaper EXPANSIÓN. 

He is a certified Ontological Coach by Newfield Network (ACTP ICF Colombia) and has a Bachelor in Business Administration and last year of BA Honors in Management and Economics, University of St Andrews, UK. Master in Relational Marketing, CRM, and E-commerce.

Learn more about Bernardo Crespo
Antonia Cundy, freelance reporter
Meet our Guest

Antonia Cundy

Freelance Journalist and Investigations Reporter

Cundy’s writings focus on investigative reporting, business, current affairs to arts and culture.

She has worked for Financial Times,  Channel 4’s Dispatches and has experience in several other national newsrooms such as The Sunday Times and MailOnline.

Cundy also writes arts and culture articles and reviews for The Economist, RA Magazine, Times Literary Supplement, and Frieze.

She is a postgraduate student at the University of Cambridge, studying on an MPhil in American Literature.


Learn more about Antonia Cundy
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