Afdhel Aziz argues that companies need to set the bar higher from mere ’sustainability’ (replacing what they use in a net-neutral manner) to ‘regeneration’ (actively restoring and repairing the world in a net positive manner). He suggests that Chief Sustainability...
The New Era of Leadership
We believe that leaders have a responsibility to contribute to a better society.
Purposeful leaders need to have strong visions and strategies, that are translated into ethical business practices. To lead a sustainable business, you need purposeful leaders. What this looks like will and does vary between different businesses and organisations. Below, we share an article on Unilever’s take on being a purposeful business – an important case in point, because one thing is clear: every business has the opportunity to choose to make a positive impact on the world.
The ROI of Purpose
The recent attacks on Unilever by some of its shareholders on the company’s focus on ensuring all of its brands are purposeful have stirred up a debate on the value of purpose in today’s world.
The case study provides a fascinating example to dissect and unpack the fundamental misunderstandings of how purpose should be accurately measured to truly reflect the long-term, multi-dimensional returns it creates.
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The world is changing. Together with this change, there has been a shift in the fabric of the role of business. Businesses today are expected to go beyond profit and act to make a positive impact on society, and those who don’t will simply fall behind.
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Purposeful and Reponsible Leadership
Read our insights on purposeful and responsible leadership.