Headspring and National Housing Company launch High Potential Leadership Development Programme

Sep 28, 2022

Riyadh, 28 September 2022 – Headspring, the executive education joint venture of IE Business School and the Financial Times, has officially launched the NHC High Potential (HiPo) Leadership Development, an exclusive learning and development journey created for the National Housing Company, the investment arm of Saudi Arabia’s The Ministry of Municipal & Rural Affairs (MoMRA) . The programme, which was launched in Riyadh, was designed with the purpose of developing industry, business and leadership skills of a selected group of high performing NHC employees.

Created to support the NHC’s long term strategic needs, the HiPo programme is divided into three modules, each one focusing on a key area of knowledge: Real Estate Industry Expertise, Business Skills and Leadership Skills. The programme offers participants the chance to gain a broader perspective of the business, identifying challenges and building the skills aligned to NHC goals as well as Saudi Arabia’s Vision 2030.

As they progress along the learning programme, participants will go through a personal development journey of three phases where they build foundational skills, explore adaptive competencies and develop the ability to lead transformation projects.

Commenting on the launch of the programme, Bassém Banna, Headspring’s Vice President of Corporate Partnerships for Middle East and Africa, said: “We are honoured to work with NHC as their strategic partner to develop their future leaders. From day one, we collaborated with key stakeholders at NHC to co-create a customised programme that could bring the maximum impact and results for participants and for the company. I couldn’t be prouder of the outcome and I am confident that the long-term impact will be felt throughout the organisation.”

Zuhair Almaghrabi, NHC CHRO said: “This programme will play a key role in our long-term goal of developing high tech, sustainable, and prosperous urban communities. We see talent development as an essential part of who we are as a company and we are proud to be able to offer high-impact learning opportunities to our highest performing employees. Unlike off-the-shelf programmes, our HiPo programme has been completely designed with the needs of our company and participants in mind. Our employees are in the centre of everything we do and we are confident that they will benefit incredibly from this opportunity.”

The Programme

The NHC HiPo Programme, which will run for four months with modules in Riyadh, Madrid and Segovia at the IE campuses, will be focused on developing the mindset and practical behaviours that new leaders can adopt and thrive.

“The entire learning journey has been created to empower teams with skills such as purpose, credibility, authenticity and empathy”, says Bassém Banna. “The ultimate objective is to create confident leaders who have a higher degree of awareness about their true capabilities, values and purpose.”

The three modules will focus on core topics such as decision making, project management, financial planning, and essential leadership skills such as communication and change management. As well as face to face and virtual learning modules, participants will have access to one-on-one coaching with certified coaches to work on personal and business objectives. They will also be mentored by a C-level executive to help gain a greater awareness of the challenges that the company faces today.

To complement the experience and help participants put their learning into action, they will work on business projects which will assess their newly-gained skills. They will also have the opportunity to cement their newly-acquired knowledge with access to post-programme material and one -on one coaching sessions.

“Alongside a comprehensive learning experience, each participant will be able to reflect on their own role as future leaders helping the organisation navigate the ever-changing business landscape in the 21st century”, concludes Bassém Banna.

About Headspring

A joint venture of the Financial Times and IE Business School, Headspring develops leaders with purpose. It works with global organizations to co-create transformative learning experiences that empower their leaders to make responsible decisions, and achieve better outcomes for all stakeholders. Working with major international clients, Headspring leverages its network of 13 business schools across the globe, and more than 500 educators and journalists to deliver custom development programs at a truly global scale. To learn more, visit:

About the National Housing Company (NHC)

The National Housing Company (NHC) was established in 2016 under Royal Decree No. 7262, dated 8/2/1437AD to be the investment arm of the initiatives and programs of the Ministry of Municipal and Rural Affairs and Housing in the real estate, residential and commercial sectors. Then the company came under state ownership in May of the year 2020, after which it entered a new stage in its journey and became an effective enabler of solutions for the Saudi real estate market.


Headspring is on a mission to develop leaders with purpose. We believe that every business has the potential to make the world a better place and we work with our clients to help them create a more purposeful world of work.