How Santander Met Compliance Goals with Customised Learning
Following the global financial crisis, the EU introduced new banking regulations (MiFID II) to ensure that financial advisers obtain appropriate levels of training and knowledge by 2018.
For financial institutions, the stakes were high. Employees that fail to comply in time would no longer be allowed to provide advice—a staple income for international banks such as Santander Spain.
“The time between the new law and the deadline given to the financial institutions for accrediting all the staff was too short”, said Jose Miguel Caras, the bank’s Learning & Development Director.
Harder still, there were few corporate learning providers capable of creating a bespoke, mass training programme at the required scale, speed and, crucially, quality.
Headspring was charged with creating a high-quality, certification-based programme for more than 10,000 directors of bank offices and employees of independent investment companies associated with the bank, throughout Spain and to get them through the exams by the regulators’ deadline.
A Rapid Response and Program Design
When it came to content, the Spanish financial regulators were exacting, with topics very specific to the financial industry.
Within a few weeks, the alliance was able to put together a 39-week programme covering seven modules from corporate finance to economics.
Throughout the modules, participants received a variety of guidance and technical manuals, video from the relevant professor, and some 50 multimedia documents including case studies, simulations, interactive graphics, and exercises, ending with self-testing multiple-choice quizzes.
These assets sat on a new online platform specially created to co-ordinate and guide participants through the project in a methodical and consistent way.
HEADSPRING’S METHODS AND EXPERTISE COMBINED WITH THE MAGNIFICENT FACULTY WERE THE MAIN REASON FOR CHOOSING THEM.
Jose Miguel Caras | Learning & Development Director | Santander Spain
The Learning Experience
The learning materials were accessible at any time so participants could study at their own pace.
They were also grouped into smaller cohorts (of around 80), encouraged to progress through the programme together, and take the final MiFID II exam at the same time.
Participants were asked to commit four hours per week to the programme to understand the topics in sufficient depth, meet weekly objectives, and prepare for the final exam. Tutors were on hand to monitor progress, answer questions and give extra support to those who fell behind.
“With Headspring, we are constantly thinking about how we can help participants. This is something I experience every day and that I enjoy very much”, said Mr Caras.
The regulators also insisted that exams be taken in person, so it was necessary to bring in an exam logistics provider to co-ordinate tests in key locations across the country as and when participants were ready.
EASY TO STUDY, VERY WELL STRUCTURED, AND ORGANISED. ALL OF IT MATCHED OUR ORGANISATION’S CULTURE AND ETHOS. Jose Miguel Caras | Learning & Development director | Santander | Spain
End-to-End Collaboration & Beyond
Although Headspring was initially asked to provide programme content, it wasn’t long before Spain’s financial regulators officially approved the specially-created programme.
This has allowed Headspring to provide its client with an end-to-end solution that includes certification renewal every two years and a more advanced examination.
The program has been so successful that it was nominated for the Learning Tehnologies Awards in the category for “Best use of learning technologies to ensure compliance – international”
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